Insight Hunting - Know your target
Without the right information and strategy, marketing can feel like playing piñata; taking shots in the dark with the hopes of connecting. This is something that can happen even when you have data that was gathered under a wrong assumption available.
Our approach uses unpretentious tools that get clients honest insights so they can take the blindfold off and know “where to hit it”.
Decoding Research - Make data work for you
Experience has shown us that transforming data into valuable nuggets of information is not a skill readily available for all. Doing it on your own can be a daunting process. But you don’t have to let valuable data go to waste, even when it was researched by a third party or vendor.
We know how to fill in the gaps left with qualitative research by stripping down research data, simplifying and then translating it into easy to understand findings that become actionable once a strategy is created.
Facilitation Services: Get Your Project Back On Track
If your team has reached an impasse on how to move forward with a project, a fresh set of eyes can help clear the way. Our facilitations are designed to align all parties involved in a short timeframe, by bringing tools to maximize the creativity, innovation potential and solution-finding capabilities of your team.
Together we find answers to crucial questions like:
- What would impact consumer experience the most
- What problem should we focus on solving
- What talents can we use, as a team, to serve our consumers needs
Our goal is that by the end of the day, consensus is reached.
Strategy & Planning – Differentiate boldly
This on demand service, purposely created for advertising agencies, is ideal for supporting account and creative teams during new business pitches, product launches and crucial yearly campaign planning for their clients.
Our background in innovation offers an edge over more traditional approaches to Strategic Planning; we use lateral ways to problem-frame which in turn provides us with a great backdrop for solution finding. When a client’s problem is not understood or framed correctly, what do you think happens?
In addition, our multicultural background has proven to be a true advantage when it comes to entering new markets. By understanding core cultural differences it’s easier to create positive brand experiences that embrace true diversity.
Cultural Transformation – Change the innovation mindset
FACT: You want innovation as a core value of your business, but your team has no idea how to go about it…
The first and most crucial step for developing an innovation-driven corporate culture is aligning your top talent with this vision.
By partnering up with us, we can help develop the innovation mindset during engagements as brief as 1, 2 or 3 days. Intense in nature, these engagements can lead to Innovation Facilitation Certifications and to successful company wide “Train the Trainer” Programs.
Long-term support during this process is also available.
Trainings and Workshops – Learn in high impact gatherings
As teachers and facilitators, our role is not to provide answers, but to teach you and your team how to find them. We can create customized workshops and trainings that have a long lasting impact on teamwork and in the ways employees embrace creativity, creative problem solving and innovation within their role.
We’ve had very positive outcomes working with start-ups, corporate business teams and even high school students.