Lateral Strategy is a proudly women-owned business that for years has committed to guiding the innovation process using the many times proven and highly effective human-centered approach.
Alexandra Suarez is the founder and lead facilitator at Lateral Strategy. She has worked in Consumer Research, Strategic Account Planning and Advertising for over 15 years in a diversity of markets in Puerto Rico, USA & Latin America, where she spent most of her time questioning irregularities, challenging people, and stimulating the kind of action that allows businesses to grow and innovate.
As a Cornell University graduate with an MBA in Consumer Behavior from ESADE University in Barcelona, she has had the opportunity to live in places like New York, Spain and South Africa while also traveling to over 40 countries – experiences that have shaped her multicultural background to bring unconventional thinking, leadership and creativity in unique ways that are at the core of true innovation.
A strategist at heart, the practices of connecting the dots, synthesizing findings and engaging teams with diverse creative tools is instinctive for her. Alexandra is a core trainer for the Luma Institute for Human Centered Design and the Creative Problem Solving Institute. She has trained, certified and coached teams for Autodesk, Accenture, and Starbucks, amongst other high-profile clients. She is also a Synecticsworld Community Partner and a Creative Education Foundation Board Member.