Alexandra Suárez Carlo
Alexandra Suárez Carlo is the Founder of Lateral Strategy, where she leads with a passion for enhancing the customer experience. Alexandra holds a degree from Cornell University and an MBA with a focus on Consumer Behavior from ESADE University in Barcelona.
With over 20 years of experience in Market Research and Brand Strategy, Alexandra has cultivated a distinctive approach: tackle every project with the intention to improve people’s lives and seek to understand the HUMAN behind the consumer. Rooted in strategy, Alexandra analyzes challenges from diverse perspectives to uncover insights that directly contribute to improving the customer journey.
Her expertise extends to researching customer experiences, focusing on critical sectors like healthcare, banking, and education where better solutions are key. She has collaborated with Fortune 500 companies to develop effective solutions for their customers’ pain-points.
A core trainer for the Creative Problem-Solving Institute in NY, and for Mural’s Team of Design Thinking, and Human Centered Design, Alexandra is dedicated to teaching and inspiring others to adopt growth mindsets. Beyond her professional endeavors, she is committed to educating others, from teachers to her own children, on the transformative power of creativity. An eternal optimist, Alexandra firmly believes in the potential of creativity to positively impact the world.
Natacha Suárez Carlo
Natacha Suárez Carlo is a top business leader with over 25 years of experience in the areas of Strategic Planning & Operations, Sales & Marketing, Marketing Research and Analytics, Business Improvement, and People Management and Development within the Bio-Pharmaceutical and Healthcare Industry.
As an expert planner, Natacha has directed Strategic and Operating Planning Processes, aligning product plans and operational processes, conducting capability and capacity assessments, and allocating company resources to efficiently support people, product and patient strategies.
Natacha has a Bachelor of Arts in Sociology from Boston University as well as a Master of Arts from the University of New York. Additionally, she holds a Wharton Executive Education Marketing Diploma. These credentials reflect her unique expertise in both social sciences and marketing strategies. She is also a Certified Practitioner in Human Centered Design by the Luma Institute, LLC in Pittsburgh, PA.
She now works with Lateral Strategy as its main Business Partner. Natacha lives in the vibrant city of San Juan, Puerto Rico, sharing her home with her husband. Family holds a special place in her heart, and she cherishes moments spent with them, particularly when her college-aged children return home. Natacha is passionate about running, hiking, and sailing. And when the day winds down, you’ll find her engrossed in the captivating worlds of fictional books.