Lateral Strategy

Crafting a clearer path to
strategy and innovation.

“The biggest hurdle to innovation
is working with the wrong insights”

Using human centered design
to inspire your innovation process

lateral thinking (noun)

/ˌlætərəl ˈθɪŋkɪŋ/

a creative approach to problem-solving, typically through viewing the problem in a new and unusual light.

How does this translate to the work we do?

We use human-centered design to find creative and inspired solutions to business challenges. That’s how we steer our clients towards more assertive and innovative solutions based on what consumers really want vs their assumptions of what they think consumers need.

Research is the foundation of our process. We work with over 50 tools to build bold strategies that help clients grow.

Our Process

Innovation development IS the big bet, where most business growth begins nowadays.

Acknowledging the importance of having insight drive innovation, our process untangles complexity while facilitating a shared understanding of the challenges and unveiling potential solutions. This discipline has made a radical difference in outcomes for our clients.

1. Project Kickoff

This is the moment, where as a client, you get to sit down with us to discuss your burning questions. Information is shared, and decisions are made with regards to how to best tackle your project; project design is defined, and your team is trained on the mindset needed to innovate.

2. Insight Discovery

After gathering information from human truths, behavioral patterns, and relevant facts from our target audience, we distill them and present your team with the insights that will guide the solution-creating process.

3. Design, Co-create & Develop

We collaborate as a team to come up with creative solutions for the user challenges that emerged in phase two. Top contenders are then singled out to be further developed.

4. Prep for Innovation Launch

The best solutions are turned into full-fleshed ideas; they are refined and prepared for launch.

Keep in mind that regardless of where you are in the innovation process, we can always step in and trace back the path that was followed so that if misguided, your team can effectively pivot towards the right direction.

Services

Customer Journey Mapping

Customer Journey Maps are instrumental visual tools for organizations, providing a comprehensive view of customer engagement across various touchpoints...

Insight Gathering

The objective of gathering insights is to pinpoint actionable areas for improvement in the customer journey, reveal opportunities to boost customer satisfaction and loyalty...

Solution Design Facilitations

Our Solution Design Facilitation sessions are collaborative meetings where experts from your team work together to find solutions that benefit customers. We help the team fully understand the problem...

Human Centered Design

This on-demand service, purposely created for advertising agencies, is ideal for supporting account and creative teams during new business pitches...

Creative Problem Solving

You want innovation as a core value of your business, but your team has no idea how to go about it? Don’t despair...

Brand Health

As trainers and facilitators, our role is not to provide answers but to teach you and your team how to find them...

Data Analytics and Business Intelligence

This on-demand service, purposely created for advertising agencies, is ideal for supporting account and creative teams during new business pitches...

Strategy Consulting & Development

You want innovation as a core value of your business, but your team has no idea how to go about it? Don’t despair...

Testimonials

Lateral Strategy has been a key strategic partner for Brands of Americas since our early stages. Alexandra makes sure the voice of the consumer is always present in the room. She also helped the team create long lasting innovation capabilities. We are stronger because we work with Lateral Strategy.

I had been struggling with an idea that my team could not visualize. My dream was about to die because of our inability to execute this bold abstract idea and align the team. In only 2 days Lateral Strategy got our team to real results. Through simple dynamics they turned the intangible into a solid and workable innovation. Now the team feels validated, clear and aligned.

Throughout my career i’ve had the opportunity of working with a lot of researchers, planners and strategists, and my experience with Alexandra was a game changer. Her hands on process and tools for leading us in the discovery of real insights and human truths led us to rethink our product innovation launch completely. Without her help, our product launch would not have had such impact on consumers.