
information
with action.
decisions that actually work for people
—fueling innovation, clarity, and long-term growth.





At Lateral Strategy, we help organizations make smarter decisions by deeply understanding their customers. Through strategic research, facilitation, and tailored training, we turn complexity into insight—and insight into strategies that serve real people..
We uncover truer human needs, spark new thinking, and guide teams to co-create solutions that are meaningful for their users. As long-term partners, we bridge the gap between research and impact—helping teams design solutions rooted in the customer experience, and aligned with how people think, feel, and decide.



Our Process
Innovation development IS the big bet, where most business growth begins nowadays.
Acknowledging the importance of having insight drive innovation, our process untangles complexity while facilitating a shared understanding of the challenges and unveiling potential solutions. This discipline has made a radical difference in outcomes for our clients.


1. Project Kickoff

2. Insight Discovery

3. Design, Co-create & Develop

4. Prep for Innovation Launch
Keep in mind that regardless of where you are in the innovation process, we can always step in and trace back the path that was followed so that if misguided, your team can effectively pivot towards the right direction.
Services

Human Centered Design

Creative Problem Solving

Brand Health

Data Analytics and Business Intelligence

Strategy Consulting & Development

Testimonials




Lateral Strategy has been a key strategic partner for Brands of Americas since our early stages. Alexandra makes sure the voice of the consumer is always present in the room. She also helped the team create long lasting innovation capabilities. We are stronger because we work with Lateral Strategy.

I had been struggling with an idea that my team could not visualize. My dream was about to die because of our inability to execute this bold abstract idea and align the team. In only 2 days Lateral Strategy got our team to real results. Through simple dynamics they turned the intangible into a solid and workable innovation. Now the team feels validated, clear and aligned.

Throughout my career i’ve had the opportunity of working with a lot of researchers, planners and strategists, and my experience with Alexandra was a game changer. Her hands on process and tools for leading us in the discovery of real insights and human truths led us to rethink our product innovation launch completely. Without her help, our product launch would not have had such impact on consumers.