At Lateral Strategy, we help organizations make smarter decisions by deeply understanding their customers. Through strategic research, facilitation, and tailored training, we turn complexity into insight—and insight into strategies that serve real people..
We uncover truer human needs, spark new thinking, and guide teams to co-create solutions that are meaningful for their users. As long-term partners, we bridge the gap between research and impact—helping teams design solutions rooted in the customer experience, and aligned with how people think, feel, and decide.

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Our Process

Innovation development IS the big bet, where most business growth begins nowadays.

Acknowledging the importance of having insight drive innovation, our process untangles complexity while facilitating a shared understanding of the challenges and unveiling potential solutions. This discipline has made a radical difference in outcomes for our clients.

1. Project Kickoff

This is the moment, where as a client, you get to sit down with us to discuss your burning questions. Information is shared, and decisions are made with regards to how to best tackle your project; project design is defined, and your team is trained on the mindset needed to innovate.

2. Insight Discovery

After gathering information from human truths, behavioral patterns, and relevant facts from our target audience, we distill them and present your team with the insights that will guide the solution-creating process.

3. Design, Co-create & Develop

We collaborate as a team to come up with creative solutions for the user challenges that emerged in phase two. Top contenders are then singled out to be further developed.

4. Prep for Innovation Launch

The best solutions are turned into full-fleshed ideas; they are refined and prepared for launch.

Keep in mind that regardless of where you are in the innovation process, we can always step in and trace back the path that was followed so that if misguided, your team can effectively pivot towards the right direction.

Services

Research

Training

Research

Human Centered Design

This on-demand service, purposely created for advertising agencies, is ideal for supporting account and creative teams during new business pitches...
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Creative Problem Solving

You want innovation as a core value of your business, but your team has no idea how to go about it? Don’t despair...
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Brand Health

As trainers and facilitators, our role is not to provide answers but to teach you and your team how to find them...
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Data Analytics and Business Intelligence

This on-demand service, purposely created for advertising agencies, is ideal for supporting account and creative teams during new business pitches...
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Strategy Consulting & Development

You want innovation as a core value of your business, but your team has no idea how to go about it? Don’t despair...
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Testimonials

Lateral Strategy has been a key strategic partner for Brands of Americas since our early stages. Alexandra makes sure the voice of the consumer is always present in the room. She also helped the team create long lasting innovation capabilities. We are stronger because we work with Lateral Strategy.
Alan Taveras
Alan TaverasFounder of Brands of Americas
I had been struggling with an idea that my team could not visualize. My dream was about to die because of our inability to execute this bold abstract idea and align the team. In only 2 days Lateral Strategy got our team to real results. Through simple dynamics they turned the intangible into a solid and workable innovation. Now the team feels validated, clear and aligned.
Eunice Santiago
Eunice SantiagoPresident, Caribe Uplink, The Production Crew & El Hub
Throughout my career i’ve had the opportunity of working with a lot of researchers, planners and strategists, and my experience with Alexandra was a game changer. Her hands on process and tools for leading us in the discovery of real insights and human truths led us to rethink our product innovation launch completely. Without her help, our product launch would not have had such impact on consumers.
Mara Marrero
Mara Marrero
Alan Taveras
Founder of Brands of Americas

Lateral Strategy has been a key strategic partner for Brands of Americas since our early stages. Alexandra makes sure the voice of the consumer is always present in the room. She also helped the team create long lasting innovation capabilities. We are stronger because we work with Lateral Strategy.

Eunice Santiago
President, Caribe Uplink, The Production Crew & El Hub

I had been struggling with an idea that my team could not visualize. My dream was about to die because of our inability to execute this bold abstract idea and align the team. In only 2 days Lateral Strategy got our team to real results. Through simple dynamics they turned the intangible into a solid and workable innovation. Now the team feels validated, clear and aligned.

Mara Marrero

Throughout my career i’ve had the opportunity of working with a lot of researchers, planners and strategists, and my experience with Alexandra was a game changer. Her hands on process and tools for leading us in the discovery of real insights and human truths led us to rethink our product innovation launch completely. Without her help, our product launch would not have had such impact on consumers.