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I wholeheartedly recommend Lateral Strategy to any organization seeking a true partner in meaningful innovation. They are deeply committed to delivering outcomes that matter and align with organizational vision. Their ability to navigate complexity while keeping everyone focused on what matters most is a rare skill that led to breakthrough innovation for Abarca and Triple-S en Casa.

Alexandra is one of the first experts we call for all our multicultural efforts. Her energy is clear. She leaves participants inspired, and equipped to tackle challenges and opportunities more creatively.

Lateral Strategy is a committed professional team with a relentless drive to look for new and better ways to create business value. Their ability to connect with people, combined with their discipline in market research, brings immense value to any team seeking to design innovative, human-centered services and solutions.

Alexandra is a highly creative individual with the ability to bring that into the development of insights and strategic approaches for brand communications. She is a strong team player, respected by clients and peers alike for her value added into the work.

Working with Alexandra and Lateral Strategy was an absolute pleasure. Their professionalism, mastery of the Human-Centered Design framework, and genuine commitment were key to the success of our CX project. They guided us to create impactful solutions for our clients and fostered unity and personal growth among participants.

In only two days, Lateral Strategy turned an intangible idea in our heads into a concrete, innovative service. Through simple, well-crafted dynamics, they guided us to create our own action plan — which gave the team total clarity and alignment. For our CEO and COO, that alignment brought a rare peace of mind: they could step back from day-to-day execution, confident the team knew exactly how to make it happen.

Throughout my career I’ve had the opportunity of working with a lot of researchers, planners and strategists, and my experience with Alexandra was a game changer. Her hands-on process and tools for leading the creative team through the discovery of real insights and the deeper understanding of human truths, allows teams  to rethink innovation completely. Without her help, our product launch would not have had such an impact on consumers.

I finally completed my LUMA Institute Practitioner Certification. With over 15 years of Service Design experience, I can say the LUMA System is one of those toolsets I didn’t know I needed. The Certification offers more than mere methods — it offers a language, a repeatable way to bring people together, make decisions, and move from noise to clear signals. It has made me a better HCD practitioner and propelled my career. I now have a repeatable way to innovate and facilitate.

I found the LUMA Institute Practitioner Certification extremely useful. These tools provide added value to develop solutions that truly make sense for clients, foster more creative ideas, and enable decision-making with a formal yet flexible structure.

We have had great success at Cox Enterprises and our family of companies in embracing HCD, but only through a combination of hard work and great partners like Mural and LUMA Institute. Ensuring we have «change agents» on each and every team, has been a key to our success.

Thank you for the opportunity to learn as a team the LUMA tools for Human-Centered Design. The products developed by TECLAB, with our clients’ needs as the main focus, have achieved great resonance and success.

Lateral Strategy was a key strategic partner for Brands of Americas and Alexandra is someone we continue to work with. She makes sure the voice of the consumer is always present in the room. She also helps teams create long lasting innovation capabilities. We are stronger because we work with Lateral Strategy.